James and Joanne's Blog

Sage Real Estate

We’re proud to be part of Sage Real Estate, our real estate brokerage in Toronto. This independently owned and operated firm was founded in 1994 by broker Larry Sage, originally as part of the Sutton Group family of franchises. We had the distinct honour to be Larry’s first two sales representatives that year. Sage Real Estate now has over 70 Realtors. The brokerage has fulfilled Larry’s (and our) vision, to be one of the very finest and most respected real estate firms in the Toronto area.  Our core values have always been integrity and customer service.

The need for change

In 2012, we all know that business models don’t last forever. That’s why we at Sage Real Estate have moved beyond the franchise model of branding, which made good sense in the 90s. As Realtors, we’ve always been very hands-on in our approach to customer service. That key relationship between agent and client is always at the core of our business. The change we’ve made at Sage Real Estate is to adopt a fully-integrated team approach to marketing.

Our “Sage approach” is that each and every listing deserves and receives a full spectrum of marketing exposure, starting from meticulous preparation of the listing and showing materials, and stretching all the way to an extensive digital outreach, including a dedicated web site for each property and a full range of social media strategies, including (but not limited to) Google adword campaigns, YouTube, LinkedIn and Facebook. And yes, that’s for each and every listing we do… Our goal is to provide service unequalled in the industry, to ensure that every client receives the maximum added value from our relationship.

We couldn’t be doing this without a terrific support team.  We have a department of dedicated marketing and design specialists led by brokerage VP Brad Sage (yes, Larry’s son, and someone who’s really savvy about digital media.) We have a experienced back-office staff led by our Administrator, Gaby Goodwin. And we have a terrific group of colleagues… our fellow Realtors at Sage Real Estate, with whom we consult regularly on each other’s listings.

The bottom line

It’s still about the relationship: We provide our skills and experience, and our clients trust us to guide them to an optimal outcome. Today, at Sage Real Estate, we can confidently promise our clients that their listings will receive the best and most complete marketing exposure available. We don’t compromise on quality.