Monthly Archives: January 2014

How soon to involve your agent when you’re going to sell your home

When the sign man arrives, it's show time!

When the sign man arrives, it’s show time! The prep work has been going on for weeks, or even months.

Hint: the right time is sooner than you think!

Once you decide you’re going to be selling your home, it’s time to talk to your realtor. Not to tell you how much it’s worth, or when’s the best time to sell. But simply because that’s when you need to start seeing your home with new eyes. This is the moment when your old home starts the transition to becoming someone’s future home!

Your real estate agent can help you plan any changes – repairs, renovations, tidying up – with an eye to what the future owners of your home will want, and will pay for. Projects you may have long planned to do, ones that may have created value for you and your family – these may not be the best ways to make the home attractive to a new owner. A good agent will be able to tell you what features of your home will make a difference when you sell.

Your home deserves a well-planned marketing campaign.

When clients call us in to start the conversation, we figure out exactly what will make their home special to its new buyers. Together with the client, we make sure the home is at its best to meet those buyers’ expectations. Then we plan, develop and manage the campaign to make sure those buyers see the home.

At Sage Real Estate, our marketing tools are the best in the industry. These include:
Targeted Staging. Making sure each room tells the story your buyers want to see.
Professional Photography. Worth at least 10,000 words!
Dedicated Web Site. Searchable, linkable… Your home’s address on the web.
Social Media. Putting your home where the people are.

If you’re thinking of selling your home this year…

…this is the right time to contact us! You can email us, or call James and Joanne at 416-483-8000. You’ll get the best hands-on guidance and service, from two experienced agents!


Toronto Homes – 2013 Year End Review

Toronto Home Sales 2013

December’s strong finish

December home sale figures were released by TREB, showing a strong finish to the year. Buyers purchased more homes and condos than in December 2013, and sellers received higher prices in all categories. There were fewer new listings during the month, leaving relatively less inventory available at year’s end.

2013 as a whole

The average sale price for GTA homes in 2013 was $523,036, which represented an increase of 5.2 per cent compared to the 2012 average of $497,130. As our chart shows, average sale prices tracked consistently higher throughout 2013. The monthly average for December was in fact 8.9% higher than the corresponding figure in 2012.

Detached homes and other low rise homes showed strong price increases in 2013, both in the City of Toronto and the 905 area. Condo prices also increased, even while condo resales continued to increase in sheer numbers across the region.

Looking ahead to 2014

The immediate pattern is clear to us: Strong demand for houses will continue, with a special emphasis on desirable locations. Increasing upward pressure on prices will force many buyers to compromise on size. Affordable condo prices will allow first-time buyers to switch from renting and build equity. House buyers will consider locations that were not originally on their radar.

“The average selling price will be up again in 2014 and by more than the rate of inflation. The seller’s market conditions that drove price growth in the second half of 2013 will remain in place in many parts of the GTA. Some neighbourhoods, especially those characterized by low-rise home types like singles, semis and townhomes, will continue to have less than two months of inventory,” said Jason Mercer, TREB’s Senior Manager of Market Analysis.

If you’re thinking of selling your home, let us help you with your strategy. We can give you a clear idea of what is happening in your neighbourhood, and we have the marketing expertise to help you take advantage of the demand for housing. You can email us, or call James and Joanne at 416-483-8000.