Monthly Archives: September 2014

Good marketing does make a difference

James and Joanne brochure
A unique and powerful strategy
Our approach to selling your home is based on an understanding of what makes people decide to buy. So what, you say — this is how they market soft drinks and soap, cars and clothes, right? The difference is that your home is unique, and you only get to sell it once. You need to get it right the first time!
It’s in the details
Our marketing starts well before the sign goes on the lawn. It starts with research… transaction patterns, local demographics, assessing the home’s strengths and weaknesses. We collaborate with our clients to make sure that all upgrades and repairs are targeted towards the desired marketing outcome. We plan furniture placement and staging details for maximum impact in our photos and virtual tour. We’re always asking, does this detail contribute to the marketing goal?
The professional approach
Your listing needs expert management. All the elements should reinforce the key marketing message. We make sure that the timelines are coordinated, so that the listing arrives on the market at the right moment.
Plan ahead
If you’re thinking of selling, it’s good to bring your agent into the process early on… You can email us, or call James and Joanne at 416-483-8000. We’ll create a strategic marketing plan that works for you!


Toronto Market Update – Sept. 4, 2014

Toronto Home Sales chart
Yes, fall will be busy
The chart above shows the average Toronto home prices up to the end of August. During the slow summer weeks, sale values “slumped” to levels not seen since March! Meanwhile, average prices in some parts of the GTA touched record levels in some weeks of August. Statistics are dandy as long as you use them with care and respect.

It’s clear to most agents that this fall is already shaping up to be busy and that the strong demand for homes will put still more pressure on prices. Bidding wars will still be common in most areas of the City, and more frequent in parts of Markham, Vaughan and Mississauga.

Real estate is local
If you’re thinking of buying or selling, we can help you with detailed local information on what you can expect! You can email us, or call James and Joanne at 416-483-8000. We’ll create a strategic marketing plan that works!